TAG Heuer introduces the first avant-garde 360 degree watchmaking museum, embodying 150 years of unique heritage displayed to catch the imagination, and envision and build the next 150 years. It reflects the innovation, precision, performance and prestigious sports embedded in our DNA. What differentiates one brand from another? Why does the TAG Heuer range currently encompass lines such as the TAG Heuer Formula 1, Monaco, Carrera, the SLR Chronograph or the Grand Carrera? Why is TAG Heuer the...

TAG Heuer introduces the first avant-garde 360 degree watchmaking museum, embodying 150 years of unique heritage displayed to catch the imagination, and envision and build the next 150 years. It reflects the innovation, precision, performance and prestigious sports embedded in our DNA. What differentiates one brand from another? Why does the TAG Heuer range currently encompass lines such as the TAG Heuer Formula 1, Monaco, Carrera, the SLR Chronograph or the Grand Carrera? Why is TAG Heuer the only watch brand to offer instruments that are accurate to 1/10th, 1/100th and 1/1000th of a second for wristwatches, and to 1/10,000th of a second for timekeeping? The answer is simple: it is all a matter of DNA, just like human beings. The unique combination that makes each person different from another and implies that right from birth we are endowed with certain characteristics inherited from our parents and from their combined DNA.