Tween style is shifting away from edgy to new modesty, ousting flesh for fresh. Brands that straddle the hip and wholesome are resonating best with 8- to 12-year-olds. New takes on classics and a nod to the Obama girls’ casual style are driving trends that embrace pieces like colorful cardigans and leggings that can be mixed and matched to customize looks. Design themes reflect looks from whimsical fairytale to sweet all-American tomboy—revived retro in relaxed, sporty fashions that are pretty but not overtly girly.

Popular tween labels like Splendid, Ella Moss and Miss Me hit the mark with chic, but age appropriate designs that are easy to wear. "Kids want to be comfortable,” reports Jane Gould, vice president of Consumer Insights for Nickelodeon/MTVN Kids and Family Group. “After all, they’re still playing in the playground everyday at school. They want to be fashionable, but not over the top.” Gould notes that the cultural gap between parents and kids has narrowed resulting in kids feeling closer to their parents, and more accepting of their opinions, even seeking approval when it comes to clothing choices. Because of this, tween girls are increasingly taking fashion cues from their moms, who are themselves following trends for sports luxe styling. Also, the recession has inspired conservative fashion choices that can work for multiple occasions.

Jewelry, an important part of the social arsenal of tweens in developing their identity, is especially popular in iconic pop culture motifs—from lucky charms to the transformational butterfly to character symbolisms, even tried and true hearts and delicate bows. The latest lines by FuFoo Fine Jewelry For Girls, Disney Precious Collections, best capture this trend in gold, gem and enamel charms, rings, earrings, necklaces, and bracelets. The Enduring Enamels Collection features popular Disney characters like Mickey Mouse, Minnie Mouse and Tinkerbell, even a Cinderella necklace of her slipper in 14-karat gold and colorful handcrafted enamel. While the Enchanting Gemstones Collection sets diamonds and gems including sapphire in 14-karat gold “Princess Tiara,” “Belle’s Rose earrings,” “Snow White’s Apple,” and “Pumpkin Coach”. Designs also are available in 18-karat gold and platinum.

Many design motifs in the lines personify popular Disney princesses including Snow White, Sleeping Beauty, Cinderella, and Belle. Role models, Disney princesses are diverse, but share common traits like grace, kindness, loyalty, modesty honesty, and fairness,” describes Jack Gindi for FuFoo Jewelry. “Smart and feisty, Disney princesses reflect true beauty that shines from within. In our uncertain world, where 8- to 12-year olds are marketed to grow older younger, jewelry lines like FuFoo’s Disney Jewelry - Precious Collections offer girls a level of comfort and security in familiar characters they’ve grown up with from a brand that is a big part of their tween DNA. Ingrained in American pop culture, Disney characters are as timeless as they are trendy. Above all, these iconic designs are genuine in message. And, tweens today want to be authentic.

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